Tag Archives: ROI

What do you see first?

What do you see first when you look at this logo? What’s in a name? When our company is asked to redesign or create a new logo for a client we always start by asking the question, is there anything in the brand’s DNA that lends itself to playing a lead role in the logo [...]

ROE/ROI = Success

There is so much noise out in the world today. Words fly around so fast, Vision, Strategy, Tactics, Details, Objectives and on and on. It appears that each person has a different translation to these familiar but confusing terms. ROE puts all of this in perspective AND allows you to see where you fit. I [...]